What is Search Engine Optimization and How Long Does it Take?

Search Engine Optimization (SEO) is an iterative process that includes cycles of competitive research, website changes, waiting for the search engine spiders to crawl the website, evaluating the resulting rankings, and making more changes. SEO is not a one-time effort, rather SEO is done on a continuous basis. To ensure your website gets visitors, Search Engine Optimization (SEO) should be performed for at least several months. SEO results don’t happen overnight!

How Will Your Customers Find Your Website?

Potential customers find your website on the Internet by typing keywords (like “website design Santa Fe”) into the search engine. The search engine will begin to look in it’s database and will often find millions of sites containing the very keyword you used. In order for your potential clients to find your site among the sea of other sites returned by search engines, a ranking in the first dozen is necessary.

How do small businesses get high search engine rankings?

By hiring an SEO specialist to perform Search Engine Optimization (SEO) on their websites.

How Many Search Engines Exist?

Google™, Yahoo!™ and MSN™ are the three major databases and hold 60%, 22% and 12% of the search engine market respectively. Each of the search engines utilize differing algorithms to rank sites.

The secret to SEO: How does a website get such good search engine rankings?

Your website must be designed so that the search engine “spiders” that crawl the web can find their way around your website easily. Good SEO relies on good website design practices.

Webpage content should be designed around keywords that have been selected based on your business and your clients. Keyword choice should be based on solid SEO research, not guesswork.

Your website content, including “keyword density” must be better than your competition, but still readable to your human audience. SEO is for software algorithms, but your website is primarily for humans …don’t forget this – strike a balance.

There are many high quality, relevant websites that link to your website. SEO involves creating legitimate inbound links to your website.

Can SEO Make My Website #1?

While no ethical website designer who offers SEO can promise a specific SEO ranking, I am confident I can help improve your current website’s search engine rankings, leading more customers to your website and to your small business.